Sellers Guide

Our Guide To Selling


Before, during and after the sale of a property, there are many moving parts that we need to anticipate, plan for and execute to the highest of standards to ensure your needs are met and result maximised.  


Crucial items we will guide you with:


Sale Preparation

How do you best prepare your home for market? How do you ensure you're you're creating the best first impression?  Not only can we guide you on property presentation, but at this early stage it's important to discuss who your target market will be and what strategies should be implemented to best appeal to them.


Improvements That Count

Renovating for profit can be a risky exercise.  Unfortunately people can often over-capitalise without much chance of recovering their investment.  We can guide you on the outcomes you would be likely to achieve with and without your improvements to ensure the sale of your property is as profitable as possible.


Remove the Element of Surprise

The last thing you need during the sale of your property is the discovery of a maintenance issue or defect with your property.  This can turn buyers away and could result in a contract being terminated..   It's important to cast a critical eye across your property and try to see you home through the eyes of a buyer.  


Getting the Price Right

Striking the balance between maximising the outcome and pricing the property competitively is extremely important to get right.  By utilising a combination of comparable sales data and our local knowledge, we can provide a detailed report which will outline our expected selling range along with evidence to justify our advice.


Negotiating for You

As your representative, it's crucial that we act as an advocate for you and your property in the marketplace.  The best way we can do this is by being an expert on the product.  Having intimate knowledge on your property and the local area enables us to form a positive, professional relationship with your purchaser. Along with providing them with an excellent customer service experience, we position ourselves to move forward with confidence and can work more cooperatively towards a satisfactory outcome for you.  


Your House is a Home and it has a Story

More than just a list of features, there are less tangible qualities about your home that make it a joy to live in.  We need to know what these thing are!  Not only do they form an important part of our marketing material, we need to communicate these to your buyer to put them 'in the picture' of what it's like to enjoy owning your home.


Maximising Your Reach

At the time of considering offers on your property, we need to have confidence we've extracted the highest pound the market is prepared to pay. Along with various strategies at our employ, we can devise a marketing strategy to ensure we have maximum reach into the marketplace.  Every marketing strategy is personally tailored and takes into account what would be the best approach for your individual property. 


Dress Your property For Success

Fenix Property would like to share some simple presentation tips with you, which may help to present your property to its best advantage. It is often the little things that can make the biggest impact. For example, first impressions really do count because it is estimated that over 50% of properties are sold even before the prospective buyer steps through the front door! These are just a few practical ways in which you can make an instant, positive impression, which will go a long way towards making a successful sale.


Outside Appeal

Remove bikes, tools, and any clutter.

Keep lawns mowed, paths edged, hedges trimmed and gardens weeded.

A few well-positioned flowering potted plants can create a welcoming appearance.

Having the exterior washed and windows cleaned can make an enormous difference.

Paint or wash fences, gates, screens, steps and the front door.

Ensure your pets are secured so that they won’t pose a threat or annoy visitors. Outside lighting is a must for evening inspections.


Positive First Impressions 

Your front door and entrance way can be powerful first impression areas.

A newly decorated front door with attractive shrubs either side can be effective.

Properties yet to be renovated can visually show buyers the potential of the property by decorating the walls, ceiling and floor of the front entrance.

Position an attractive plant or piece of art to add that final touch.


Appeal to the Senses 

A general spring clean will freshen the look and the air.

Turn on sufficient lights when inspections are being held to compensate for any dark areas.

Use odour neutralisers to dispel with cigarette or animal smells. The delicious aroma of brewing coffee or freshly baked bread will convey the impression that you enjoy your property.

Bathrooms should be gleaming. Repair any broken tiles and reseal around the bath and basin if necessary. A dish of scented potpourri or soaps add a nice touch.

Place freshly cut flowers throughout your property.

Interesting knick-knacks, books or artwork in feature areas around your property can encourage visitors to linger.

Turn the radio or TV off, maybe in favour of a restful CD. Make sure the temperature inside is comfortable – even light the fire in winter.


It’s the Little Things That Count 

Attend to any small maintenance jobs such as sticking doors or windows, dripping taps, squeaking hinges, loose door handles, blown light bulbs or faulty switches.


Create a Feeling of Spaciousness 

Ensure your kitchen is spotless, the working areas are uncluttered with tidy cupboards and pantry.

Make sure wardrobes are tidy – they’ll look larger.

Mirrors in smaller rooms can convey the feeling of more space.

To enlarge room size appearance, perhaps store some furniture and ornaments.



Allow your buyers the time and relaxed atmosphere to become emotionally involved in your property by leaving the premises during inspections. Your agent will maintain security at all times.


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